Here we post about all things mobile. Stay up to date with the latest mobile trends, best practices, apps and app development. When developing an app, you have to get your head around what your customers want (as they're the ones who will be using it everyday), and what your goal is with your app. There are many aspects to take into consideration and a mobile app is the digital tool to make an impact and grow your business!

Get tips on web design, content management systems, usibility and plug-ins to make your website as effective as possible. If you're planning a new website, this information will assist you in making the right choices in terms of platforms to use, tools to implement and what you'd like to achieve. Your web developer will probably learn a thing or two about development from these articles.

Email marketing is one of the most powerful tools in your marketing arsenal. It is an under-utilised tool in most businesses and the easiest way to stay in touch with your existing clients, and to grow your customer base by getting travelers to sign up to your email list. Your list is by far the most valuable part of your marketing and email is the most effective and affordable way to reach your clients. Let's learn about email marketing.

It's effective, it's free (well, most of the time) and it's full of potential...but it's also overwhelming and can be a minefield if not carefully planned! Facebook, Twitter, Pinterest, Instagram, Google+, LinkedIn... Social media marketing is a great way to reach out to customers, hear what they have to say and what they think. Learn about the different networks, how to implement strategies that work and when to post those important messages you want your audience to read. 

Photography is something we love. We're still learning with every shot and we enjoy the challenges the come with it. The moments and memories captured as we travel through Africa is an important part of our journey. We use Nikon as our weapon of choice (not for any particular reason) and a favourite subject is Africa's wildlife. We feature some of our own images as well as those of friends and collegues.

Every now and then we hit the road to explore some of Africa's incredible destinations. We tend to rough it as we enjoy the more remoter parts of the continent, but a few nights of pampering in a luxury lodge somewhere in an exclusive wilderness area does make the journeys so much more enjoyable... Some trips are planned well in advance, others are spur-of-the-moment weekends getaways where we pack the Land Cruiser and just go!

It's never been easier to make use of video to promote your business to the world. Video is the most consumed content on the internet. Your business is loosing out if you're not using video marketing to communicate your message. But be aware...the rules have changed. Think GoPro, selfie stick and smartphone! Come up with a campaign that will grab the attention of your audience, and make them want to share it with their friends!  

Free Mobile Training

Want to learn how to use mobile in your business and engage the tech-savvy traveler? Join the free 'Mobile In Travel' online training course made up of short videos and PDF Worksheets to learn about:

1. The Connected Traveler
2. Mobile in the Tourism Industry
3. How to develop a Mobile Strategy  

Watch the first lesson


A community that loves travel as much as technology! We use mobile tools to grow our members' businesses, find new customers and make them loyal fans that will spread the word about our beautiful world and your business.

Join us!

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